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  • CASE STUDY ● 2026

Putting Salisbury's safest gas engineers back on the map.

A complete website rebuild and local SEO foundation for a Gas Safe registered sole trader stuck behind faster-moving competitors.

Client

Gem Domestic Gas Engineering

Services

Web · SEO

Location

Salisbury

Status

In progress

Site Preview
  • The brief

Established. Stuck. Watching competitors pull ahead.

Gem Domestic Gas Engineering came to us established but stalled. The website wasn't doing the company justice — shabby look, unclear services, and no way for customers to actually get in touch.

The owners weren't asking for vanity metrics. They were asking for something simpler and harder: a website customers could actually use. Book a job. Get a quote. Reach the team when their boiler died on a Sunday.

Meanwhile, competitors with sharper digital experiences were eating their lunch. They wanted to stop falling behind.

  • The Audit

First we looked at what every other Bristol electrician was doing

wrong.

We pulled the top 10 ranking electricians for “electrician Bristol” and audited every single one. The findings were uncomfortable.

01

Every top-ranking electrician hides their pricing.

Customers want a number before they pick up the phone. They don't get one anywhere.

9/10

SITES WE AUDITED

02

Not one had an FAQ section.

The most-Googled question "how much does an electrician cost", answered nowhere on the page.

0/10

FAQs WITH PROPER FAQS

03

Not one had an FAQ section.

The most-Googled question "how much does an electrician cost", answered nowhere on the page.

0/10

FAQs WITH PROPER FAQS

04

Not one had an FAQ section.

The most-Googled question "how much does an electrician cost", answered nowhere on the page.

0/10

FAQs WITH PROPER FAQS

Their websites are working against them and they don’t know it.
  • The Approach

So we built the opposite of every site we audited.

Five decisions. Every one of them designed to win the prospect before they reach for the phone.

The star play
Built 15 local SEO location pages — one for every village they serve.
Salisbury, Romsey, Amesbury, Downton, Fordingbridge, Eastleigh — each with its own dedicated page targeting the way customers actually search. Together they now drive 65% of the site’s total impressions.
Contact
Contact forms straight to the inbox.
No portals. No third-party platforms. Just a clean form on every page that lands directly in their inbox so they can respond as fast as the job demands.
SEO
Keyword gap research against every competitor.
We pulled the queries every other Salisbury gas engineer was ranking for — and the gaps they were missing — to find the easy wins first.
Architecture
Restructured services into dedicated pages.
Boiler installs, servicing, breakdowns, gas safety checks — each got its own home with its own keyword target, instead of buried under one catch-all page.
01 / Pricing

Real prices, on the homepage.

Callout from £85. EICR from £140. EV charger from £550. Nobody else does this. So we did

02 / FAQS

An FAQ section that earns the call.

Twelve questions. Honest answers. By the time someone reaches the phone, they’ve already trusted you for ten minutes.

03 / GEO

28 BS postcodes, locked in.

Service area schema tells Google exactly where to rank you.

04 / CTA

One call-to-action: the phone number.

No quote forms. No “request a callback”. The phone, in the header, on every page. Tradespeople pick up.

05 / Schema

Schema markup, properly done.

Local business, services, FAQs, reviews all marked up for Google.

  • The Build

Strategy is nothing without execution. Here’s how it landed.

A homepage that finally looked the part.

Replaced the shabby old site with one that matches the quality of the work — clean, modern, and unmistakably professional.
Homepage

Dedicated pages per service.

Boiler installations, servicing, repairs, gas safety — each with its own page, its own keywords, and its own conversion logic.
Service Pages

15 village-level location pages.

Every town and village they cover gets its own dedicated page, properly geo-targeted for local SEO.
Location Pages

Inbox-direct enquiry forms.

Quote requests, breakdown enquiries, and service bookings all land straight in the team's inbox, ready to action.
Contact System

Hero Section

Trust signals above the fold
NICEIC badge, response time, real photo of the electrician. Builds trust in the first three seconds.
  • The Outcome

Real numbers. Honestly framed. Still climbing.

The project is still in progress — but the foundation is doing exactly what it was built to do.

13,096

+

Impressions in 90 days — every time Google has shown Gem Domestic to a searching customer since the build went live.

65

%

Of all impressions now driven by the 15 location pages we built — the SEO strategy working exactly as designed.

+81

%

Impression growth month-on-month, with 57 keywords now ranking on Google’s first page.

"

The service provided was great, Theavidagency professionalism stand out and all explanations were on point. They even came back with follow ups to make sure you are getting the best out of your website.
Gem Domestic Gas Engineering
  • Want this for your business?

Same thinking. Same craft.
Applied to your site.

Book a 20-minute call. We’ll audit your existing site for free and tell you exactly what we’d change. No pitch. No fluff.
Book a free call
  • Company

About Us

Who we are, why we only work with trades

Our Work

Real client Builds and concept work.

  • Services

Web Design

Trades-focused sites built to convert.

Local SEO

Rank in every town you cover.

Copywriting

Words that earn the click.

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